SEM, what is it ?

Search Engine Marketing or “SEM” is a process that has been developed to increase website traffic and gain greater exposure
by the use of paid inclusions within various search engines, paid only directories and other associated means.

SEM vs. SEO?

SEM is a valuable addition to any existing SEO plan looking to instantaneously promote a service, product or brand. SEM is the practice of paying to be included in various search engines results or directories.

 

This process provides immediate results. However, these results only last as long as your scheduled campaign endures. This anomaly is why SEO remains the essential step in assuring that your site achieves and maintains its high rankings and overall success.

Several examples of various SEM advertising are:

 

• Pay Per Click Campaigns (PPC or CPC)
• Adwords Campaigns

• Google Product Listing Ads (PLA)
• Banner Ads
• Facebook Ads
• Paid Inclusion Directories
• Email Campaigns

 

Contact us to receive additional
information or to request a free quote.

 

Pay Per Click or Adwords Campaign Management is the most popular form of SEM available. These rely on the process of promoting a website by increasing its visibility in search engine results through Google and MSN paid advertising programs. At Visionary, we offer aggressive Pay Per Click or Adwords Campaign Management services that include:

 

• Customized Ad Campaigns and Strategies

• Expert Management

• Keyword Development

• Customer Targeting

• Advertising Relevance

• Conversion Tracking (per click and phone contacts)

• Reporting and more

 

Contact us to receive additional information or to request a free quote.